KOLON SPORT | GOLDEN HOUR 感知多面自然

店铺陈列设计 / Retail Space Design

客户 / Client: KOLON SPORT

地点 / Location: 上海

项目时间 / Date: 09.2023

项目介绍 / Abstract

「首发设计长廊之旅」近期KOLON SPORT在嘉里中心店铺，首次将西侧的37米长廊做展陈设计展出，带给大众全新沉浸体验，激发其户外探索灵感。我们的设计师及团队作为本项目的创意与执行方，以艺术设计赋予了长廊崭新面貌。

Recently, KOLON SPORT showcased the 37 meter long corridor on the west side of the Kerry Center store for the first time, bringing a new immersive experience to the public and inspiring outdoor exploration. Our designers and team, as the creative and executing parties of this project, have endowed the corridor with a new look through artistic design.

设计服务 / Roles

创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production

HIKING见景日照金山 | 设计说明

秋意初现，户外运动爱好者和探索者们已然踏上HIKING之旅。我们的设计师围绕“山”的主题设计徒步山野的旅程。

结合西侧长廊的落日余晖，以“日照金山”为创意，真实还原绮丽峡谷风貌，打造更沉浸的户外场景体验。当霞光映照山峰，罕见的自然美色被徒步者尽收眼底，让人由心而生对户外、对自然的渴望与向往。

Autumn has arrived, and outdoor enthusiasts and explorers have embarked on a journey of HIKING. Our designers have created a hiking journey around the theme of "MOUNRTAIN".

Combining the sunset of the west corridor with the creative concept of "GOLDEN HOUR", we create a more immersive outdoor scene experience by realistically restoring the beautiful canyon scenery.When the sunset shines on the peaks, the rare natural beauty is fully captured by hikers, creating a desire and longing for the outdoors and nature.

迈步山野的自然探索者 | 设计效果

为增强现场氛围感和沉浸感，我们的设计师在创作过程中，倾重更艺术化的表达方式，选择更偏红和偏金的山，营造“日照金山”的视觉效果。加之西侧长廊的光线与灯光效果，呈现绚丽日落下的徒步景观。

通过徒步自然的路径规划，从奇石阔野，到穿越峡谷，最后到登峰赏景，整个布局曲折不一，且充分利用了西侧长廊的长度优势。跟随模特的动线与视野，带领观者一步步融入自然，因而产生身临其境的体验感。

To enhance the atmosphere and immersion of the scene, our designers focus on more artistic expression during the creative process, choosing mountains that are more red and gold oriented, creating a visual effect of "GOLDEN HOUR". In addition, the light and lighting effects of the western corridor present a magnificent hiking landscape under sunset.

Through the natural path planning of hiking, from the vast wilderness of strange rocks to crossing canyons and finally climbing to enjoying the scenery, the entire layout is tortuous and takes full advantage of the length advantage of the western corridor.

手工打造的自然景观 | 制作工艺

为本次项目，我们的制作团队特别定制了模特，以展示不同的徒步动作，带来更写实的徒步沉浸体验。

同时，为了还原真实峡谷地貌，且达到比现实观感更加吸引眼球的景观，我们的制作团队在打磨装置造型时，工人师傅以纯手工雕磨，层层雕琢。经过了多次打样和测试，才将峡谷奇观凹凸起伏的肌理和质感打造出来。无论是雕刻还是喷色，我们都在工艺制作中追求最极致和最完美的呈现效果。

在日落时分时，透过窗外看见的人，路过长廊的人，都能因日照金山的美景心生赞叹。栩栩如生的都市户外造景，无时不刻传递着KOLON SPORT探索自然的品牌精神。

For this project, our production team has specially customized models to showcase different hiking movements, bringing a more realistic hiking immersion experience.

At the same time, in order to restore the real canyon landscape and achieve a more eye-catching landscape than the actual appearance, our production team polished the device design with pure manual carving and layer by layer. After multiple samples and tests, the undulating texture and texture of the canyon spectacle were created. Whether it's carving or color spraying, we strive for the ultimate and most perfect presentation effect in our craftsmanship.

At sunset, those who see through the window, as well as those who pass by the corridor, can be amazed by the beautiful scenery of GOLDEN HOUR in the sunlight. The lifelike urban outdoor landscaping constantly conveys the brand spirit of KOLON SPORT's exploration of nature.