方圆之间 | 重塑 BODY FLEX

店铺陈列设计 / Retail Space Design

客户 / Client: DESCENTE

地点 / Location: 上海&北京

项目时间 / Date: 06.2023

项目介绍 / Abstract

6月迪桑特品牌女子活动月，带来 BODY FLEX 动线套装的夏日新品。我们的设计团队在3月活动月的设计基础上，延续了半透的风格，用新的设计打造的装置作品，也让两个活动更具联系性，更加深入人心。

June is the Descente brand women's activity month, bringing a new summer product of BODY FLEX dynamic line suit. Our design team has continued the semi transparent style based on the design of the March event month, creating new installation works with new designs, making the two events more connected and deeply rooted in people's hearts.

设计服务 / Roles

创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production

设计说明 / Design description

解读“雕刻”之意，以女性的曲线美为灵感。将方块装置巧妙地堆叠起来，形成一道优美的弧线。以方示圆，形状如花绽放般，生机盎然且高雅美丽。刚柔并济，以力量表达柔美。呈现女性的多面并还原女性运动时的状态。色彩搭配上，用渐变色带来夏日凉爽的视效和感观。让产品面料串联在装置和模特间，成为力量紧密连结的外化表达。

Interpreting the meaning of "carving", inspired by the curvaceous beauty of women. Cleverly stack the block devices to form a beautiful arc. Representing a circle with a square, the shape is like a blooming flower, full of vitality and elegant beauty. Combining hardness and softness, expressing softness through strength. Present the multifaceted nature of women and restore their state of movement. In terms of color matching, use gradient colors to bring a cool summer look and feel. Connect the product fabric between the device and the model, becoming an externalized expression of tightly connected strength.

设计效果 / Design effect

整体结构以方表达圆，方正的形状构成曲线的造势，并增强了方块的半透视觉效果。为了更好地展现面料的透气和柔韧拉伸的感觉，在装置中穿插了透气的网面结构，彰显产品透气、舒适的特性。
聚合光影效果，模特的身影和阴影展现在堆砌的方块装置上，营造出强烈光影对比的视觉效果，使得整体装置更加整体融洽。脱离了常规线条的表达，传递出雕刻所蕴含的力量感和性能感。

The overall structure expresses circles with squares, and the square shape creates a curved pattern, enhancing the semi transparent visual effect of the blocks. In order to better showcase the breathable and stretchy feel of the fabric, a breathable mesh structure has been inserted into the device, highlighting the breathable and comfortable characteristics of the product.
Aggregating light and shadow effects, the model's figure and shadow are displayed on the stacked block device, creating a strong visual effect of light and shadow contrast, making the overall device more harmonious. Breaking away from the expression of conventional lines, conveying the sense of power and performance contained in carving.