新疆阿勒泰将军山滑雪场

In the midst of ice and snow, a snow castle made of triangular stainless steel plates stands on Altay. The triangle is formed by transforming the main visual language of the brand, and many rock painting symbols on it are engraved with the ancient skiing culture of Altay, conveying the collision and combination of Descente and Altay skiing genes.

The Snow Castle is mainly composed of a combination of matte stainless steel plate and frosted semi transparent glass material, allowing the lighting effect to be sparsely projected on the product display and creating a crystal clear visual effect. Through the creation of rock slabs and the presentation of rock painting symbols, the historical charm of skiing culture is highlighted. Let Descente's brand gene and Altay's ice and snow culture have a strong connection and integration.

The display point design in the middle provides a flexible installation space for the brand, and different elements are added to express the internal connection between brand culture and local culture.

A special shaped cash register, designed around the shape of a snowy mountain, simulates the shape of a ski pole with a luminous tube. The vertical device design is enclosed layer by layer, combined with an arc-shaped bar, presenting a diverse and aesthetically pleasing streamlined shape, enhancing the impression of skiing products with line elements.

The design of multiple leather bar chairs also enhances the functionality of the ski resort, providing consumers with different areas to visit, shop, and rest, in order to better experience the skiing cultural atmosphere contained in the space.

The top layer of the overall space is made of misted steel plates, combined with the effect of light tubes, to create an ice atmosphere on the snow resort, allowing people to feel the unique enjoyment of skiing when entering the snow resort store.

The store combines Altay skiing culture with the history of Descente brand, and through fur skiing and other symbols, it highlights the profound ice and snow culture, and expresses the inheritance and continuation of brand skiing to the spirit of skiing culture.