全新 BODY FLEX 女性力量之美

店铺陈列设计 / Retail Space Design

客户 / Client: DESCENTE

地点 / Location: 上海&北京

项目时间 / Date: 03.2023

项目介绍 / Abstract

全新 BODY FLEX 动线套装推出，迪桑特品牌开启女子活动月，以 “雕塑我动线” 为主题，呈献匠心设计线感服饰，采用点胶科技，塑造出 “线条感” 身形动线。我们的设计团队将重点放在 “动线” 上，用柔美线条营造柔韧质感，释放女性身形与内心的力量。

The new BODY FLEX dynamic line suit was launched, and the DESCENTE brand launched the women's activity month. With the theme of "BODY FLEX", it presents the ingenious design of linear clothing, and uses glue dispensing technology to create a "linear sense" body shape and dynamic line. Our design team will focus on the "FLEX", creating a flexible texture with soft lines, releasing the power of women's body and heart.

设计服务 / Roles

创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production

设计说明 / Design description

将 KV 画面丝印于柔软透光的网纱状面料，悬挂于整体装置后方，塑造柔美朦胧的氛围，同时配合曲线装置围绕于模特周围，简约、动感的金属线条装置，引入程序跑动灯光，体现女性线条的动态美。

The KV screen is screen printed on a soft and translucent mesh like fabric, suspended behind the overall device to create a soft and hazy atmosphere. At the same time, it is combined with a curve device to surround the model. The simple and dynamic metal line device introduces program running lighting, reflecting the dynamic beauty of female lines.

设计效果 / Design effect

采用玫瑰金的金属材料和发光镜面的材质，运用灯条意象化表达曲线之美，围绕模特生成柔美的曲线，塑造雕刻 “线条感”，凸显产品出色支撑和舒适贴身感。借助半透网纱材料，打造半遮半透的屏风设计，显现KV女性保持运动而养成的柔韧身形，强调主题传达的出众动线美感。

Using rose gold metal material and luminous mirror surface material, the use of light strips to visualize the beauty of curves, creating a soft and beautiful curve around the model, shaping and carving the "line feeling", highlighting the excellent support and comfortable fit of the product. Using semi transparent mesh material, create a semi covered and semi transparent screen design, showcasing the flexible body shape developed by KV women to maintain movement, emphasizing the outstanding dynamic beauty conveyed by the theme.