将骑行运动场景带入新的 DNA 橱窗中,运用 LED 屏幕传递更多信息,为橱窗营造更多想象空间。搭配自行车的机械装置道具,融入山体的自然环境,体现科技感与真实感的结合。在恶劣环境的考验下,诉说人们不断探索和挑战的运动故事,彰显品牌从铁三运动中发掘的“向前”精神。
Bring cycling scenes into a new DNA showcase, use LED screens to convey more information and create more imaginative space for the showcase. Equipped with mechanical equipment and props from bicycles, integrated into the natural environment of the mountain, reflecting the combination of technology and realism. Under the test of harsh environments, it tells the sports story of people constantly exploring and challenging, showcasing the brand's "forward" spirit discovered from the Triathlon movement.