探索极限 注入 DNA 的设计

店铺陈列设计 / Retail Space Design
客户 / Client
DESCENTE
地点 / Location
上海&北京
项目时间 / Date
04.2023
DESCENTE探索极限 注入 DNA 的设计
项目介绍 / Abstract
“精益求精”是迪桑特一直坚持追求的目标,也是品牌的观点主张。在破风系列上线期间,我们的设计团队为品牌店铺的 DNA 橱窗点位,打造了传递品牌精神的铁三运动装置,强化AWAKEN在消费者心中的印象和记忆。
Keeping improving is the goal that DESCENTE has always pursued, and it is also the opinion of the brand. During the launch of the Breaking Wind series, our design team positioned the DNA showcase of the brand store and created a Triathlon sports device that conveys the brand's spirit, strengthening AWAKEN's impression and memory in consumers' hearts.
设计服务 / Roles
创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production
设计说明 / Design description

将骑行运动场景带入新的 DNA 橱窗中,运用 LED 屏幕传递更多信息,为橱窗营造更多想象空间。搭配自行车的机械装置道具,融入山体的自然环境,体现科技感与真实感的结合。在恶劣环境的考验下,诉说人们不断探索和挑战的运动故事,彰显品牌从铁三运动中发掘的“向前”精神。

Bring cycling scenes into a new DNA showcase, use LED screens to convey more information and create more imaginative space for the showcase. Equipped with mechanical equipment and props from bicycles, integrated into the natural environment of the mountain, reflecting the combination of technology and realism. Under the test of harsh environments, it tells the sports story of people constantly exploring and challenging, showcasing the brand's "forward" spirit discovered from the Triathlon movement.

设计效果 / Design effect

整体设计表现对元素组合的构思,由铁三运动的核心元素,体现极限运动的艰苦环境,并与破风系列的其他点位形成较大反差。以契合品牌店铺的整体氛围,在表达故事感的同时,也贴合品牌调性。

The overall design shows the idea of element combination. The core elements of Triathlon reflect the harsh environment of Extreme sport, and form a big contrast with other points of the wind breaking series. To fit the overall atmosphere of the brand store, while expressing a sense of story, it also conforms to the brand tone.

设计材料 / Design materials

保留雪季 DNA 的基本构图,保留原有金属背板,同时将金属背板与山体结合。使用石块、电线杆、马路线、自行车骨架、牙盘、齿轮、链条等铁三道具,凸显铁三中的骑行项目。
将齿轮与仿真植被石块组合展示。大量的仿真道具,加上简洁干练的金属材质和玻璃钢翻模等硬性材料,呈现品牌的独特大气的风格。

Preserve the basic composition of DNA during the snow season, preserve the original metal backplate, and combine the metal backplate with the mountain body. Use iron props such as stones, power poles, road lines, bicycle frames, dental discs, gears, and chains to highlight the cycling projects of Iron Third Middle School.
Display the combination of gears and simulated vegetation stones. A large number of simulation props, combined with simple and capable metal materials and hard materials such as fiberglass flip molds, present the brand's unique and atmospheric style.