KOLON SPORT | 光影流转的新天地

Taking into account the location and environment of the store, the designer integrates the art of optical illusion into KOLON's language system, transforming the brand logo and Evergreen logo into a 3D image. People coming from different directions can not only see the brand slogan gradually revealed on the shutters, but also experience the skillful switching of KOLON and Evergreen logos, and feel the unique visual experience of changing scenery.

In order to highlight the outdoor concept of the brand, in the layout of the store's external courtyard, the designer used stone texture benches to provide the public with a resting place, as in hiking to find a resting place on the cairn, people in the city but can feel the charm of the natural wilderness, so as to deepen the public's understanding of the brand's outdoor culture.

At the entrance of the second floor, inspired by the elegant gesture of magnolia, the designers combined the material characteristics of KOLON products, artistically deconstructed and reorganized magnolia to create a richly layered double-layered enclosure form, naturally integrating the texture of the product material into the petal texture.

The nylon mesh material symbolizes the softness of the skin, while the elastic form of the central core suggests the resilience of outdoor hiking. The white magnolia and the Shikumen style background wall reflect each other, adding a strong Shanghai flavor and cultural atmosphere, deeply interpreting the core value of the theme of “Shanghai Customized”, so that the unique flavor and vitality of the city can be felt at every step.