DESCENTE | 环保创新:ESG动力装置实验

店铺陈列设计 / Retail Space Design
客户 / Client
DESCENTE
地点 / Location
上海中信泰富
项目时间 / Date
2024.07
DESCENTEDESCENTE | 环保创新:ESG动力装置实验
项目介绍 / Abstract
追溯迪桑特与奥运会的渊源,品牌产品早已和运动员们如影随行。 伴随 2024 年巴黎奥运会开幕之际,迪桑特推出 “织为我动” 主题产品,精准传递运动能量。我们的设计师聚焦产品科技,在品牌店铺空间打造创意装置,向消费者清晰展示产品的运动之力。
DESCENTE brand has a long history of association with the Olympic Games, and its products have long been closely associated with the athletes. With the opening of the 2024 Paris Olympics,DESCENTE brand has launched the “MOVEMENT MAPPING”theme to convey the energy of sports. Our designer based on product technology, and created creative installations in the brand's stores to clearly show consumers the power of the products.
设计服务 / Roles
创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production


ESG材料的解构设计

由产品构成展开设计想象,设计师将产品的 ESG 环保纱线编织手法进行创意解构,利用回收塑料颗粒为动力源点,分别制成蓝、白、红三种颜色的仿真线束。通过管道结构把能量导入人体运动的关键发力部位。不仅营造出产品生产实验工坊的氛围,还巧妙地展示了产品以注入动力,提升人体运动舒适度的科技点。

The designer developed the design imagination from the product composition, and creatively deconstructed the product's ESG environmentally friendly yarn knitting method. The designer used the recycled plastic granules as the power source to make three colors of simulated wire harnesses: blue, white and red. Through the piping structure, the energy is channeled into the key power parts of human movement. This not only creates the atmosphere of an experimental workshop for product production, but also skillfully demonstrates the technological point that the product is injected with power to enhance the comfort of human movement.



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设计与环保的完美结合

除主装置外,设计师也增加了信息牌等细节处理。基于产品立体剪裁特质,运用平面化视觉展现产品的剪裁工艺,搭配不同信息牌的文字注解,让整体装置更加具有机能风与科技感。 本次设计采用的材料多为回收塑料颗粒、可回收线缆、环保油漆等,并沿用了主体道具等设备。在设计中实现了道具与材料的循环利用,也与主装置所表达的无限释放能量的概念相贴合。同时,环保设计的展示,也将迪桑特品牌及产品的 ESG 理念传递给更多人。 


In addition to the main installation, the designer also added details such as information boards. Based on the three-dimensional cut of the product, the graphic visualization shows the cutting process of the product, together with the textual explanations of the different information boards, making the overall installation more functional and technological.

The materials used in this design are mostly recycled plastic pellets, recyclable cables, environmentally friendly paints, etc., and are used along the main props and other equipment. The recycling of props and materials is realized in the design, which is also in line with the concept of unlimited energy release expressed by the main device. At the same time, the display of environmental protection design also conveys the ESG concept of DESCENTE brand and products to more people.