KOLON 时空图景:游走在自然新旅中

店铺陈列设计 / Retail Space Design
客户 / Client
kolon sport
地点 / Location
北京三里屯
项目时间 / Date
2024.06
KOLONKOLON 时空图景:游走在自然新旅中
播放按钮
项目介绍 / Abstract
设计,将艺术融入日常生活,为品牌构建充满活力的创意空间,与消费者对话。在KOLON北京三里屯的全新店铺中,我们的设计师完美演绎了自然与都市的交汇,以自然语境展现可隆品牌的户外艺术秀场。
Design integrates art into people's daily lives and builds a dynamic creative space for the brand to communicate with consumers. In KOLON's new store in Sanlitun, Beijing, our designers perfectly interpret the intersection of nature and city, and use the natural context to show the outdoor art show of the KOLON brand.
设计服务 / Roles
创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production




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日月生辉的100 DAYS

聚焦KOLON店铺的空间结构与品牌调性,设计师提出“与自然时空同频共振”的创意概念,将零售空间转变为一个超现实的自然时空。

在限定存在约100天的自然时空中,设计师设定了#KOLON 100 DAYS#的计划。

基于地球自转原理,设计师以早中晚的晨昏变化,为店铺外立面创造了独特的自然时钟。

每一天,都会呈现自然时空里的视觉?奇观,日出而起,月升而息。让消费者置身被创造的空间中,共同完成与自然轨迹同步的环境叙事,从而感知品牌的户外文化。

Focusing on the structure and brand tone of KOLON stores, the designer proposed the creative concept of "Sync With Nature", turning the retail space into a surreal natural time and space.

In a space limited to about 100 days, the designer set the plan of #KOLON 100 DAYS#.

Based on the principle of the earth's rotation, the designer created a unique natural clock for the store facade to show the changes of morning, noon and evening.

Every day the store will present natural visual wonders, sunrise and moonset. The designer allows consumers to complete the environmental narrative synchronized with nature in the created space, so as to perceive the brand's outdoor culture.




大地之树与自然之声

以树造景,还原自然时空生态;探索自然,体验户外生活乐趣。

设计师以自然语言叙述空间,巧妙采取了树元素,并创造了不同装置来呈现可隆产品系列。

运用石头元素模拟徒步者行走的嘎咯声,以自然符号营造自然环境。


· 设计概念性的天幕,借助风的吹动展示天幕动态效果,烘托空间的户外氛围感。

· 通过音频装置打造都市户外的风格,令人在自然时空中,重新聆听城市的声音。

· 整体空间如同树木与绳索的交织之地,从地底向上蔓延,就像汲取了大地能量而茂盛生长。并与登山绳吊挂的产品形成了奇妙呼应,一同释放出大自然的力量,阐述着可隆品牌与自然之间的密切关联。


日出,徒步者穿行山林;月升,城市里川流不息。

除了引人注目的视觉表达外,设计师将不同时段的多种声音融入了装置。林间鸟鸣声、潺潺湶水声、链条哒哒声、车水马龙声等等,陆续上演着自然与都市的合奏曲。当消费者走近树林时,便能听到喇叭里传出自然的回应,仿佛人们真实存在于自然相伴的世界,与自然达到同频。

The designer cleverly used tree elements to narrate the space in natural language and created different installations to present the KOLON product series. The tree elements are used to create landscapes and restore the natural ecology; people can explore nature and experience the fun of outdoor life.


· Use stone elements to simulate the footsteps of hikers and use natural symbols to create a natural environment.

· Design a dynamic canopy blown by the wind to set off the outdoor atmosphere of the space.

· Create an urban outdoor style through audio devices, allowing people to listen to the sound of the city in the space.


The overall space integrates trees and ropes, spreading upward from the ground, as if absorbing the energy of the earth and growing luxuriantly. It also forms a wonderful echo with the products hung by climbing ropes, releasing the power of nature and showing the connection between KOLON and nature.


At sunrise, hikers walk through the forest; at moonrise, people flow through the city.

In addition to the eye-catching visual expression in the space, the designer set sounds at different times for the installation. The sound of birds singing in the forest, the sound of gurgling water, the sound of chains, the sound of traffic, etc., are a symphony of nature and the city. When consumers approach the woods, they can hear the natural response from the speakers, as if people really exist in a world accompanied by nature and are in sync with nature.



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原创力激发艺术活力

环顾矩形 LED 屏幕中的晨昏景象和自然时钟,呈现出光影变化与时间流逝,仿佛将自然时空迁移到可隆店铺。设计师特意采用镜面铺设墙面,提升了空间的延展度,令消费者更加沉浸在自然时空中。

视觉设计层面,设计师与视频制作师共创了极净色彩与动态效果。此外,工程团队还手工打造了缠绕式树林,将绳索一圈一圈地环绕在树上,其总长度接近万米。

整体设计给人强烈的视觉冲击,宛如一场贯穿户外文化的大地艺术展。设计师细致考虑了产品应用场景,增加了可伸缩性的挂杆与露营小推车等细节。既增强了产品陈列灵活性,又丰富了空间元素,让可隆户外产品如展品般呈现出来。


Looking around the scene on the rectangular LED screen, the designer seems to have moved the natural time and space to KOLON store through the changes of light and shadow. The designer deliberately used mirrors to pave the walls, which increased the extension of the space and made consumers more immersed in it.

In terms of visual design, the designer and the video producer created extremely clean colors and dynamic effects. In addition, the engineering team also hand-made a winding forest, wrapping the ropes around the trees one by one, with a total length of nearly 10,000 meters.

The overall design is like a land art exhibition that runs through outdoor culture, giving people a strong visual impact. The designer also carefully considered the flexibility of product display and added details such as retractable hanging rods. Let KOLON outdoor products be presented like exhibits, giving artistic charm to the brand store.