ANTA | 永不止息的烈焰

店铺陈列设计 / Retail Space Design

客户 / Client: ANTA

地点 / Location: 辽宁·沈阳中街

项目时间 / Date: 2024.05

项目介绍 / Abstract

安踏 ANTA 的焕新空间在五一期间登陆了多个城市。其中，沈阳中街安踏冠军店尤为引人注目。我们的设计师为该店铺空间设计了巨型装置，使其在繁华的商业中心脱颖而出。

During the May Day period, ANTA’s refreshed spaces were launched in many cities. Among them, the ANTA Champion Store in Shenyang Middle Street is particularly eye-catching. Our designer created a giant installation for the store that makes it stand out in the bustling commercial center.

设计服务 / Roles

创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production

火力红&活力红

红色，是创意设计的灵感色。象征着安踏红与中国文化的力量。

设计师抓取了关键元素火焰与ANTA 标识，采用360多根发光灯管构建了一个向上腾飞的火焰形象，与顶部的巨大ANTA标识形成视觉呼应。

从火炬中盛放的火焰，像花瓣一样，层层环绕包裹着，向上而生。在程序灯光的变化下，展现出独特活力与运动美感。火焰的渐变效果，也增加了巨型装置的吸引力。

Red is the color of inspiration for creative design. It symbolizes the power of ANTA red and Chinese culture.

The designer captured the key elements of flame and the ANTA logo, and used more than 360 luminous tubes to construct an image of a soaring flame, forming a visual echo with the huge ANTA logo at the top.

The flames blooming from the torch are like petals, wrapped around and rising upwards. Under the changes of programmed lighting, it shows unique vitality and sports beauty. The gradient effect of the flames also adds to the appeal of the giant installation.

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巨型烈焰

该装置位于店铺落地窗内，近三层楼高的巨型火焰装置。近看时，它如同一座巨物般，令人震撼，吸人眼球。远观时，空中的一团烈焰彷佛能燃烧天际。

火焰前的模特呈现着运动员标志性的动作。与巨型火焰装置一同传递着安踏品牌的现代体育精神与永不止步的文化理念，以及安踏不断向前迈进的奥运征程。

The installation is located in the floor-to-ceiling window of the store and is a giant flame installation nearly three stories high. When viewed up close, it looks like a giant, shocking and eye-catching. When viewed from a distance, a ball of flame in the sky seems to burn the sky.

Models in front of flames perform the iconic moves of athletes. Together with the giant flame device, it conveys the modern sports spirit and keep moving cultural concept of the ANTA brand, as well as ANTA's continuous progress in the Olympic journey.