AWAKEN 破风者上场 疾速前行

装置陈列设计 / Installation Design
客户 / Client
DESCENTE
地点 / Location
上海&北京
项目时间 / Date
04.2023
DESCENTEAWAKEN 破风者上场 疾速前行
项目介绍 / Abstract
AWAKEN 破风者系列 - 迪桑特品牌的全新跑步和骑行系列。这是迪桑特对铁三运动的持续表达,用“破风前行”,诠释以设计驱动运动精神。围绕本次跑和骑行的主要运动,我们的设计团队为破风系列带来极具竞技精神和环保意义的装置作品。
AWAKEN Windbreaker series is a brand new running and cycling series launched by DESCENTE brand. This is DESCENTE's continuous expression of Triathlon Movement. With the theme of "breaking the wind and moving forward", it interprets the brand purpose of driving the spirit of sports by design. Our design team brings highly competitive and environmentally friendly installation works to the Breaking Wind series, focusing on the main sports of running and cycling.
设计服务 / Roles
创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production
设计说明 / Design description

将完成冲锋使命的自行车轮胎,回收重新利用,通过对旧轮胎的变形、扭曲、重组,使废弃材料焕活为竞技的艺术,呈现生命逆风战斗的印迹,让铁三赛场再现。同时,传递 ESG 坚持环境友好的理念主张。

Recycling and reusing retired bicycle tires, we transform waste materials into the art of sports through deforming, twisting and recreating old tires, and show the imprint of fighting against adversity on the reproduced triathlon arena, representing ESG's insistence on environmental friendliness.

设计效果 / Design effect

针对AWAKEN系列的核心主张,“向前”,设计团队运用扭曲的造型,独特生动地表达人们对使用过的运动设备的感觉。整体装置不仅有速度穿梭的破风气壮之势,还让人仿佛置身比赛现场,感受风与速度的冲击。
细致的材质和肌理,既用做旧感表达运动痕迹和时间流逝,又放大了科技含量驱动装置程序的产品实力,给人以强烈的视觉冲击和美感享受,一眼便能感受到速度和激情,传递出铁三比赛中的奋斗精神和永不放弃的信念。

In response to the core proposition of the AWAKEN series, 'Forward', the design team uses twisted shapes to uniquely and vividly express people's feelings towards used sports equipment. The overall device not only has the momentum of breaking the wind with speed shuttle, but also makes people feel like they are in a competition scene, feeling the impact of wind and speed.
The meticulous materials and texture not only express the traces of movement and the passage of time with a sense of nostalgia, but also amplify the product strength of the technology driven device program, giving people a strong visual impact and aesthetic enjoyment. Speed and passion can be felt at a glance, conveying the fighting spirit and unwavering belief in the Triathlon competition.

设计材料 / Design materials

将赛场废弃的自行车轮胎作为主体,把各种骑行车零部件巧妙地组合成各种装置,⽣动地展示了驱动系统的功能。
整体轮廓应用玻璃钢翻模材料,呈现转动、跃进的动态和张力。外加金属和油漆以及发光材料等,形成独特构造和设计,突出了铁人三项的特点。既真实还原了赛场激烈氛围,又营造了装置的雕塑感。通过痕迹清晰地呈现了运动的本质,让观者更易理解铁三的运动精神和竞技魅力。

The discarded bicycle tires on the track were used as the main body, and various components of the riding bike were cleverly combined into various devices, showcasing the functions of the driving system.
The overall contour is made of fiberglass turnover material, presenting a dynamic and tension of rotation and leap. The addition of metal, paint, and luminescent materials forms a unique structure and design, highlighting the characteristics of the triathlon. It not only realistically restores the intense atmosphere of the venue, but also creates a sculptural sense of the installation. The essence of sports is clearly presented through traces, making it easier for viewers to understand the sports spirit and competitive charm of Triathlon.