KOLON SPORT | 循迹山野,乘风而上

店铺陈列设计 / Retail Space Design
客户 / Client
kolon sport
地点 / Location
上海 · 上生新所
项目时间 / Date
02.2024
KOLONKOLON SPORT | 循迹山野,乘风而上
项目介绍 / Abstract
季节蝶变,万物自然新生。可隆品牌推出 GAIA 韧力冲锋衣,助力登山者攀登山野。我们的设计师,也为 GAIA 独特的科技亮点设计出动态装置,以极简设计,尽显其优势。
Seasons change and everything is reborn naturally. Kolon brand launches GAIA tough jacket to help climbers climb mountains. Our designers also designed dynamic devices for GAIA’s unique technological highlights, using a minimalist design to fully demonstrate its advantages.
设计服务 / Roles
创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production



重山叠嶂,肆意生长

源自自然界的曲线设计,塑造了 GAIA 韧力冲锋衣灵活多样的功能特性。整体设计以 3D 山脉曲线为主,用抽象并轻量化的山脉线形装置,呼应 GAIA JKT 的曲线设计灵感与特色。

The curve design derived from nature creates the flexible and diverse functional characteristics of GAIA tough jacket. The designer's overall design is mainly based on 3D mountain curves, using abstract and lightweight mountain linear devices to echo the curve design inspiration and characteristics of GAIA JKT.

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创意设计动态装置

为凸显 GAIA 冲锋衣臂下部分所使用的弹性面料,创意设计动态装置,以面料的大幅度伸缩状态,直观展现 GAIA JKT 的伸展灵活度。加之简洁的材料与灯光运用,赋予艺术装置简约高级之感。

同时在地形线的重叠中,强调具备防护性能的GAIA对自然复杂环境的自如应对,为登山徒步者们提供贴近自然的韧力体验。


In order to highlight the elastic fabric used in the lower part of the GAIA jacket's arms, the designer creatively designed a dynamic device to intuitively demonstrate the stretch flexibility of GAIA JKT by using the fabric's large expansion and contraction state. Coupled with the simple use of materials and lighting, the art installation has a simple and high-end feel.

At the same time, in the overlap of terrain lines, GAIA, which has protective properties, is emphasized to be able to cope with the complex natural environment, providing mountaineers with a tough experience close to nature.


KOLON SPORT × COMFY OUTDOOR

与自然户外同步,也与设计创意同步,针对可隆与 COMFY 的合作理念,我们的设计师基于环境友好在城市中的表达,以森林和城市为灵感创意,呈现出令人身临其境的都市森野。

In sync with the natural outdoors and with design creativity, in response to the cooperation concept between Kolon and COMFY, our designers based on the expression of environmental friendliness in the city, using forests and cities as inspiration and creativity, presented an immersive city Morino.




身边的自然之城

环顾世界的无穷变化,和谐稳定的自然环境显得尤为重要。设计提炼出森林和城市为主元素,在城市中还原自然根系。整体形态将榕树林进行抽象提取,以产品的白色弹力面料延伸模拟出森林树木形态,表达产品所拥有的专业户外露营装备特性。

Looking around at the endless changes in the world, a harmonious and stable natural environment is particularly important. The designer extracted the forest and city as the main elements and restored the natural roots in the city. The overall shape is an abstract extraction of the banyan tree forest, and the white stretch fabric of the product is extended to simulate the shape of forest trees, expressing the professional outdoor camping equipment characteristics of the product.

城市与户外相结合

结合城市道路的符号元素打造装置地面,呈现城市与户外场景的结合,彰显产品对不同功能需求的满足。同时放大化产品具备的大容量荷包、防水、大拉链的科技点,以自然山野的视觉引力,烘托艺术装置强烈的森林氛围感,令消费者置身都市,亦能感受自然魅力。

The designer combined the symbolic elements of urban roads to create the installation floor, showing the combination of urban and outdoor scenes, and highlighting the products' satisfaction of different functional needs. At the same time, the technological points of the enlarged product include large-capacity wallets, waterproofing, and large zippers, and the visual appeal of natural mountains and wild fields, highlighting the strong forest atmosphere of the art installation, allowing consumers to feel the charm of nature even in the city.