KOLON | 叶缝中“斜”出的光

店铺陈列设计 / Retail Space Design

客户 / Client: kolon sport

地点 / Location: 上海

项目时间 / Date: 2023.12

项目介绍 / Abstract

源自露营帐篷的灵感设计OBLI-K 防水夹克，以“斜”的姿态表达别样的生活态度。我们的设计师顺势以“斜”的特点为主，为KOLON SPORT店铺空间创意设计出新的艺术装置。

The OBLI-K waterproof jacket, inspired by camping tents, expresses a different attitude towards life with its "slanted" posture. Our designer took advantage of the trend and creatively designed a new art installation for the KOLON SPORT store space based on the "slant" feature.

设计服务 / Roles

创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production

当光穿过森林

将光线透过枝叶射进森林，创造出在晨曦的森林光束中漫步的奇妙体验。光线穿过缝隙投射出地面上斑驳的树叶和光斑，设计令人沉浸在神秘与美好的自然世界。放下烦忧，拥抱阳光，感受户外活动带来的平静和愉悦。

Shooting light into the forest through the branches and leaves creates a wonderful experience of walking in the forest beams of morning light. The light passes through the gaps and projects the mottled leaves and light spots on the ground. The design makes people immersed in the mysterious and beautiful natural world. Let go of your worries, embrace the sunshine, and feel the peace and joy brought by outdoor activities.

做一道“斜”的光束

整体设计通过细线组合和暖色光源模拟阳光，呈现出每一束光线的艺术质感。同时设计师结合露营元素表达品牌及产品的自然属性。通过多条光线疏落而密集的排布设计，塑造光束的自然变化效果，营造出宁静而神秘的光束氛围，令人观赏并体验身心被自然力量所滋养与安抚。

The overall design simulates sunlight through a combination of thin lines and warm-colored light sources, presenting the artistic quality of each beam of light. At the same time, our designer combine camping elements to express the natural attributes of the brand and products.

Through the sparse and dense arrangement of multiple light rays, the natural changing effect of the light beam is created, creating a tranquil and mysterious light beam atmosphere, allowing people to watch and experience the body and mind being nourished and soothed by the power of nature.

KS×GYG 联名系列

结合品牌设计师的独特手法，我们的设计师将图腾文化与剪纸工艺相结合，采用多条红线连结龙年图腾，呈现KS×GYG联名系列的融合之美。同时，整体红色视觉与产品配色呼应，并巧妙汲取丹霞地貌等自然色彩，勾连起消费者内心对东方美学与自然文化的天生向往。

Combining the unique techniques of brand designer, our designer combined totem culture with paper-cutting technology, using multiple red lines to connect the Year of the Dragon totem, presenting the fusion beauty of the KS×GYG joint series.

At the same time, the overall red vision echoes the color of the product, and cleverly draws on natural colors such as Danxia landforms to connect with consumers' innate yearning for oriental aesthetics and natural culture.