KOLON SPORT | 穿越极地梦境

店铺陈列设计 / Retail Space Design
客户 / Client
kolon sport
地点 / Location
上海
项目时间 / Date
2023.10
KOLONKOLON SPORT | 穿越极地梦境
项目介绍 / Abstract
可隆极地羽绒服Antarctica origin,专为南极科考队提供的专业户外装备。我们的设计师深入了解可隆品牌与南极探索故事,以创意设计延续品牌户外专业基因。
KOLON's polar down jacket, Antarctica origin, is a professional outdoor equipment specifically designed for Antarctic research teams. Our designers have a deep understanding of the Cologne brand and the story of Antarctic exploration, continuing the brand's outdoor professional genes through creative design.
设计服务 / Roles
创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production


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「极地探险故事」

从南极科考队探险极地的视角,讲述KOLON SPORT用科技探索南极的故事。在真实还原的冰川世界中,呈现科考队邂逅风洞场景。以缓慢的风动效果,凸显ANTARCTICA羽绒的盒式结构科技亮点,展现产品对风的驾驭。为自然探索者带来应对极端气候与自然探险的方式。


From the perspective of the Antarctic expedition team exploring the polar regions, tell the story of KOLON SPORT using technology to explore Antarctica. In the real restored world of glaciers, present the scene of a scientific research team encountering a wind tunnel. Highlighting the technological highlights of ANTARCTICA down box structure with a slow aerodynamic effect, showcasing the product's ability to handle wind. Provide natural explorers with ways to cope with extreme weather and natural exploration.


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「走近冰山风洞」

整体设计参考产品亮点,结合充气材料与光影效果,打造纵深视觉的风洞。采用积雪、冰裂纹等元素模拟真实风洞环境,如测试实验般展现ANTARCTICA的防风保暖性能。并在延伸设计中加入暖光效果,令人更好感知产品功能体验。

The overall design references the highlights of the product, and the designer combines inflatable materials and lighting effects to create a deep visual wind tunnel. Simulate the real wind tunnel environment using elements such as snow and ice cracks, and demonstrate ANTARCTICA's windproof and warm insulation performance as a test experiment. And add warm light effects to the extended design, making it easier to perceive the product's functional experience.

    

    


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「50周年 穿越不止」

自2012年专研出ANTARCTICA高端羽绒,可隆以先锋科技助力韩国南极科考之路。 


我们的设计师以南极洲地形为灵感,通过艺术化解构冰山地貌,呼应产品可拆解的特征,体现产品创新结构对多场景的适用性。

同时,加入象征性的仪式南极点,在雪地中缀以人类探索足迹,以时间刻度,讲述南极探索故事,彰显品牌50周年探索不止的极地精神。


Since 2012, KOLON has developed ANTARCTICA high-end down, using cutting-edge technology to assist South Korea in its Antarctic exploration journey.

Our designer is inspired by the terrain of Antarctica, and through artistic deconstruction of iceberg landforms, they echo the detachable characteristics of the product, reflecting the applicability of the innovative structure of the product to multiple scenarios.

 

At the same time, a symbolic ceremony is added at the South Pole, embellished with human exploration footprints in the snow, telling the story of Antarctic exploration in a time scale, showcasing the brand's 50th anniversary of exploring the polar spirit.


「探知历史印迹」

为品牌店铺调性的统一,我们的设计师在材料元素上,选用同样冰山肌理效果。在人类足迹与时间叙事的铺设中,感受一脉相承的探索自然故事。

To unify the tone of the brand store, our designer use the same iceberg texture effect in material elements. Experience the continuous exploration of natural stories in the laying of human footprints and time narratives.