DESCENTE | 飞扬雪场的冰雪因子

店铺陈列设计 / Retail Space Design
客户 / Client
DECENTE
地点 / Location
上海
项目时间 / Date
10.2023
DESCENTEDESCENTE | 飞扬雪场的冰雪因子
项目介绍 / Abstract
「 冰雪基因 」 专注滑雪基因,专业滑雪运动品牌DESCENTE的核心。透过品牌DNA橱窗,我们的设计师以“风雪的痕迹”为主题,向大众传递冰雪基因于DESCENTE的意义。
The core of professional skiing brand DESCENTE is to focus on skiing genes. Through the brand DNA showcase, our designer use the theme of "Traces of Wind and Snow" to convey the significance of ice and snow genes to DESCENTE to the public.
设计服务 / Roles
创意概念 / Creative Concept
体验设计 / Experience Design
空间设计 / Spatial Design
装置工程 / Installation Engineering
生产制作 / Prototype & Production



「 风雪留痕 」

立足橱窗点位的架构,设计师将雪山造型、风的痕迹、滑雪的痕迹展现于橱窗之中,创造出“片状”雪山。采用动态感线条营造滑雪运动场景,且加入一个线条构成的滑雪模特,与屏幕的滑雪运动产生紧密联系。带给消费者视觉冲击和场景想象,将其引入到一个充满速度和风雪的世界。 


动态视觉

为表达DESCENTE突破和向前的精神,我们的设计师以半透明的亚克力材料打造“片状”雪山。层层叠叠的设计手法,既凸显自然元素的变化与动态,又使整个橱窗具有立体感和层次感。 


“片状”雪山的表面,使用金属材料制成的滑雪痕迹缠绕其上。富有动态感的线条,与之勾勒的优雅而流畅的模特动作,突出了品牌与滑雪运动的紧密联系,也增添了整个场景的活力和动感。设计由此传达品牌的核心DNA和特点,以激发消费者对DESCENTE和滑雪运动的兴趣与关注。





The designer is based on the architecture of the display window, showcasing the snow mountain shape, wind traces, and skiing traces in the display window, creating a "Flaky" snow mountain. The designer uses dynamic lines to create a skiing scene, and adds a skiing model composed of lines, closely related to the skiing movement on the screen. This design brings consumers visual impact and scene imagination, introducing them into a world full of speed and wind and snow.


To express the spirit of DESCENTE's breakthrough and progress, our designers create "Flaky" snow mountains using semi transparent acrylic materials. The layered design technique not only highlights the changes and dynamics of natural elements, but also gives the entire display window a three-dimensional and layered feel.


On the surface of the 'Flaky' snow mountain, designers use ski tracks made of metal materials to wrap around it. The dynamic lines, coupled with elegant and smooth model movements, highlight the close connection between the brand and skiing, and also add vitality and dynamism to the entire scene. The design conveys the core DNA and characteristics of the brand to stimulate consumer interest and attention in DESCENTE and skiing. 



「 RWSB风雪盾 驰骋雪场 」

迎接DESCENTE的冬季活动,设计师掌握SKYRWSB两个品牌产品 ,以“一分为二”的表达方式,呈现产品场上场下的设计。其中,主要呈现的RWSB单板滑雪服系列,运用其经典设计线条,强调其专业性与功能美学。


经典切割线

为展现DESCENTE自身的设计语言,设计师紧扣RWSB所延续的匠心切线版型,在表现产品的同时,以天空和地面的联系,打造滑雪场景,营造专业滑雪运动与都市穿搭风格的不同质感。突出RWSB PRORWSB S的性能特点,满足不同滑雪爱好者的需求。


通过LED屏幕、金属框架、电线等材料,使得空间流露出科技感。借助品牌设计所含的几何切面去制作雪山造型。与屏幕中的蓝天元素呼应。两个单板滑雪模特的滑翔动作,同时彰显DERMIZAX功能性⾯料,而又展现其防风防水功能属性,传递产品全方位机能防护特性。


To welcome the winter event of DESCENTE, designer master the products of SKY and RWSB brands, and present the design of the products on and off the field using the expression of "dividing into two". Among them, the RWSB snowboarding suit series is mainly presented, using its classic design lines to emphasize its professionalism and functional aesthetics.


To showcase DESCENTE's own design language, the designer closely adheres to the craftsmanship of the RWSB tangent pattern, while expressing the product, creating a skiing scene with the connection between the sky and the ground, creating a different texture between professional skiing sports and urban wear styles. Highlight the performance characteristics of RWSB PRO and RWSB S to meet the needs of different skiing enthusiasts.


By using materials such as LED screens, metal frames, and wires, the space exudes a sense of technology. Utilize the geometric facets contained in brand design to create a snowy mountain shape. Echoes the blue sky elements on the screen. The gliding movements of two snowboarding models showcase the functional material of DERMIZAX while also showcasing its wind and waterproof properties, conveying the comprehensive functional protection characteristics of the product.