立足橱窗点位的架构,设计师将雪山造型、风的痕迹、滑雪的痕迹展现于橱窗之中,创造出“片状”雪山。采用动态感线条营造滑雪运动场景,且加入一个线条构成的滑雪模特,与屏幕的滑雪运动产生紧密联系。带给消费者视觉冲击和场景想象,将其引入到一个充满速度和风雪的世界。
动态视觉
为表达DESCENTE突破和向前的精神,我们的设计师以半透明的亚克力材料打造“片状”雪山。层层叠叠的设计手法,既凸显自然元素的变化与动态,又使整个橱窗具有立体感和层次感。
“片状”雪山的表面,使用金属材料制成的滑雪痕迹缠绕其上。富有动态感的线条,与之勾勒的优雅而流畅的模特动作,突出了品牌与滑雪运动的紧密联系,也增添了整个场景的活力和动感。设计由此传达品牌的核心DNA和特点,以激发消费者对DESCENTE和滑雪运动的兴趣与关注。
The designer is based on the architecture of the display window, showcasing the snow mountain shape, wind traces, and skiing traces in the display window, creating a "Flaky" snow mountain. The designer uses dynamic lines to create a skiing scene, and adds a skiing model composed of lines, closely related to the skiing movement on the screen. This design brings consumers visual impact and scene imagination, introducing them into a world full of speed and wind and snow.
To express the spirit of DESCENTE's breakthrough and progress, our designers create "Flaky" snow mountains using semi transparent acrylic materials. The layered design technique not only highlights the changes and dynamics of natural elements, but also gives the entire display window a three-dimensional and layered feel.
On the surface of the 'Flaky' snow mountain, designers use ski tracks made of metal materials to wrap around it. The dynamic lines, coupled with elegant and smooth model movements, highlight the close connection between the brand and skiing, and also add vitality and dynamism to the entire scene. The design conveys the core DNA and characteristics of the brand to stimulate consumer interest and attention in DESCENTE and skiing.